Linkedin has become a powerful tool for professionals looking to network and find career opportunities as well as companies looking for talent. Linkedin also provides some unique tools that can be particularly effective for small business marketing. Here are some tips for making the most of Linkedin:
Compared to Twitter and Facebook, blogs can feel a bit old-fashioned. Blogs take a lot of time and energy to maintain, and many small businesses find them to be a challenge. But blogs are powerful – and creative – marketing tools. They demonstrate your expertise, show off your company’s personality, and increase your visibility online. Blogs can also generate content for your other social media channels. Above all else, a blog can demonstrate that you care about your business, your industry, and your customers.
Put Your Customers First
As you reflect on your marketing efforts in 2009 and prepare for 2010, it’s easy to focus on what you accomplished (or didn’t) and what kinds of strategies will meet your needs going forward. But before you design a plan that’s all about YOU, remember that no marketing will work unless you put your customers first.
Ask yourself the following question: how often do you listen to your customers?
Design Rangers has the pleasure of posting this final Twitter article written for us by Tammy Oler – our dear friend and awesome wordslinging partner. Enjoy!
Seven Super Tips for Tweetslingers
In my previous posts, I’ve blogged about why Twitter is important for businesses and what individuals can gain from the service, so today I’d like to focus on how you can make the most of your tweets. First impressions count in the real world, and they’re even more important in the Twitterverse. Whether you are tweeting for an organization or just for yourself, you want to make your 140 characters count! (more…)
