Design Rangers Camp Blog

Design Rangers has the pleasure of posting this article written for us by Tammy Oler – our dear friend and awesome wordslinging partner. Enjoy!

Between blogs, Facebook, and Twitter, there are more ways than ever to connect with your customers.  But direct marketing still works – and email newsletters can be a powerful way to reach out.  The key to success with an e-newsletter is cutting through the clutter of your customers’ inboxes, and giving them good reasons to click through to your content.

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Design Rangers has the pleasure of posting this article written for us by Tammy Oler – our dear friend and awesome wordslinging partner. Enjoy!

Social Media Monitoring: Free Tools to Manage Your Online Presence

We’ve posted on the importance of listening as well as some of the ways you can use social media for engaging with your customers, including Twitter, blogs, and Linkedin.  But it can be a real challenge to monitor what is being said about your business or industry online.  There are plenty of social media monitoring tools and services you can purchase, but these may be out of reach for many small to mid-sized businesses.  The good news is that there are several free and helpful tools you can use to begin to monitor and measure your online presence:

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Linkedin has become a powerful tool for professionals looking to network and find career opportunities as well as companies looking for talent. Linkedin also provides some unique tools that can be particularly effective for small business marketing. Here are some tips for making the most of Linkedin:

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Compared to Twitter and Facebook, blogs can feel a bit old-fashioned. Blogs take a lot of time and energy to maintain, and many small businesses find them to be a challenge. But blogs are powerful – and creative – marketing tools. They demonstrate your expertise, show off your company’s personality, and increase your visibility online. Blogs can also generate content for your other social media channels. Above all else, a blog can demonstrate that you care about your business, your industry, and your customers.

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