Design Rangers Camp Blog

What is the role of design in marketing?

Design can be used to enhance the visual appeal of a product or service. It can be used to organize complex information or give meaning to abstract concepts. Sometimes design is used to make a bold statement or to evoke a specific emotion.

Design can do all of those things and more, but the underlying quality always remains the same — to strengthen clear communication.

When USA Cycling approached us with the opportunity to design their High Performance Plan (HPP) presentation, clear communication was the driving force behind the entire project. The HPP weighs in at around 135 pages of information ranging from high-level to technical, broken into 15 sections. We were told that the bulk of the content had changed little from year to year. Our challenge? To make it easy for the reader to digest and quickly grasp the key concepts within the plan. Past attempts had been too busy and not consistent with the USA Cycling brand.

(more…)

Sometimes the end result of a design project is a single, focused piece for a specific use – a brochure, trade show signage, an infographic, etc. But sometimes, the final deliverable is just a jumping-off point to allow a design to take on a life of its own.

(more…)

You’ve heard the phrase “once you learn how to ride a bike, you’ll never forget”.

And its true, but it’s not just the physical act of pedaling and balancing that that stick in your mind. Most of us recall the freedom of cruising around the neighborhood with friends, the gleam off of a brightly colored frame, or the smile when our own kids wobble down the sidewalk without training wheels.

Local bike shops are an extension of those memories and feelings. Walk into one and you’ll find not only two-wheeled wonders, but an inviting atmosphere full of knowledgable staff who eat, sleep and breathe cycling.

(more…)

5o9 is a Boulder, Colorado company that develops software enabling the web to be personal, local and mobile. This unique approach allows companies to send and receive personalized content through the web instead of building complex apps for each mobile device.

5o9 tasked us with creating a website that could communicate the complex technology behind their products and turn it into something that everyone could quickly and easily understand.
(more…)