Design Rangers Camp Blog

Design Rangers has the pleasure of posting this article written for us by Tammy Oler – our dear friend and awesome wordslinging partner. Enjoy!

Social Media Monitoring: Free Tools to Manage Your Online Presence

We’ve posted on the importance of listening as well as some of the ways you can use social media for engaging with your customers, including Twitter, blogs, and Linkedin.  But it can be a real challenge to monitor what is being said about your business or industry online.  There are plenty of social media monitoring tools and services you can purchase, but these may be out of reach for many small to mid-sized businesses.  The good news is that there are several free and helpful tools you can use to begin to monitor and measure your online presence:

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Linkedin has become a powerful tool for professionals looking to network and find career opportunities as well as companies looking for talent. Linkedin also provides some unique tools that can be particularly effective for small business marketing. Here are some tips for making the most of Linkedin:

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I have decided to quit calling this the “Weekly” Ranger Round-up, simply because I cannot guarantee you that I will get to it every week! I’ll feel a lot less guilty about not getting it done every Friday if I give you the disclaimer – “I cannot guarantee that I will get to it every week.” Oh, and I used to number the Round-up. I think I’ll nix that too. I’m just going to cross my fingers that on the days that you have the time, you’ll check out our blog. Maybe you’ll be pleasantly surprised, “Hey, bonus! A Ranger Round-up. Mid-week even. What a surprise!”

I really enjoy writing the blog and doing the link round-up. Does it put food on the table? In most cases, no. So of course I do the work that pays first. My favorite quote, that I believe I made up, is “Life gets in the way of my life.”

Without further a due, the Weekly Ranger Round-up…

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Every now and then our 6 year old son will ask me, “What’s your favorite color?”

It’s a question I really can’t answer. It would be like saying I love one of my children more than the other. Some days I may like one son a bit more than the other depending on the events/tantrums/trials of the day but deep inside I love them both dearly. (more…)