I haven’t seen a lot of Coleman’s “The Original Social Networking Site” T.V. spots but every time I do, I love them more and more.
What an amazing message and a big, bold statement. We often push our clients to make the big, bold statements. It takes guts though and not all clients are willing to put it all on the line. I’m proud of Coleman and their marketing guts. Errr… I was proud until I did some research.
Sometimes the end result of a design project is a single, focused piece for a specific use – a brochure, trade show signage, an infographic, etc. But sometimes, the final deliverable is just a jumping-off point to allow a design to take on a life of its own.
Those of you that read our blog with any frequency or are fans of Design Rangers on Facebook know that I frequently post links from Design*Sponge. I pretty much love every thing they post, but here are a few favorites that have popped up this week.
On a much more serious note – did you know there are 884 million without access to safe drinking water? A very sad WOW came out of my mouth when I came across that fact on www.waterforpeople.org’s home page. Water For People is a “Denver-based international development organization supports sustainable safe drinking water and sanitation projects in developing countries”. The organization worked with Duffy & Partners to launch their new re-branding campaign, Joe Duffy is an amazing designer that I have always admired and he has done it again with the Water For People brand. A happy WOW this time.
And its true, but it’s not just the physical act of pedaling and balancing that that stick in your mind. Most of us recall the freedom of cruising around the neighborhood with friends, the gleam off of a brightly colored frame, or the smile when our own kids wobble down the sidewalk without training wheels.
Local bike shops are an extension of those memories and feelings. Walk into one and you’ll find not only two-wheeled wonders, but an inviting atmosphere full of knowledgable staff who eat, sleep and breathe cycling.
