Good, clean, creative fun!
Last Spring our good friends, Jessica and Christian Seybold, purchased a little soap and lotion business named Jinny Crickets. Jinny Crickets was founded about 5 years ago in Hays, Kansas. Jessica and Christian wanted to give Jinny Crickets a new name and a new look to better fit their vision for the business. They chose the name Bearski Bath & Body (after their sweet daughter’s nickname and Jessica’s Polish heritage) and then promptly turned to the Design Rangers for the new logo, website, and product label design.
Bearski’s skin-loving products are high-quality, handmade, yet affordable. Jessica and Christian were looking to give Bearski a hip, cool, and fun personality. They gave us a lot of great input and ideas – bubbles and lower-case text were kicked around – then… they let us have at it!
Ultimately, a logo should reflect the persona of the company while being engaging and memorable. Sometimes, the design process meanders on it’s way to the ultimate design, and other times, you just get a “Yes, THIS is IT!” moment. After completing one logo concept in particular – we knew we had done it. We felt the logo really had it all – contrast, personality, sweetness, not to mention bubbles AND lower case type. We were thrilled when Jessica and Christian loved it just as much as we did.
SIDE NOTE: We were also thrilled to find out just a few days ago that the Bearski logo has won an ADDY award
After many rounds of high-fives about the logo, we let the logo begin its new life in Bearski’s business cards, product label template and a custom e-commerce web site:
Not only were we passionate about this project, we’re passionate about what Jessica and Christian are doing with Bearski Bath & Body. We are crazy about their products – here are links to our favorites, the coffee soap and Goat Milk TLC. Feel free to list your favorites in the comments or visit Bearski and pick up a future favorite.
Thanks Bearski for trusting us with your image – creating it was truly good, clean fun!
January 23rd, 2010 at 3:20 pm
Design Rangers, we cannot thank you enough! You have most certainly breathed life into our business, and we would not have dreamed of trusting anyone else with that task. Like you, we knew the second that we saw the logo that it was the one, and are so proud that it is an award winner! Can’t wait for our next project: private labeling for Goulosh in Colby, KS!!! THANK YOU!!!
January 23rd, 2010 at 4:07 pm
This logo is such a great reflection of Bearski, and I’m glad that you’re receving recognition for it!
February 12th, 2010 at 12:40 am
Congrats Jessica. I saw the goat milk lotion and my first thought before reading it more carefully was that it was a play on the dairy board campaign
Go(a)t Milk?
March 11th, 2010 at 7:28 pm
[...] What a night. Not only did we receive a gold Addy for the bearski bath & body logo, Design Rangers also won the Best of Print category! We are so happy that Jessica was there with us [...]