Adventures, Marketing, Process |
When you think of the Disney empire, creative is a word you already associate with the brand. Typically, the mention of Uncle Walt conjures up images of the all-mighty mouse or one of the many animated splendors that come out of the magic castle.
It’s doubtful however that many would envision a talking wine bottle looking for a date with food (a campaign for Epcot’s International Food and Wine festival). Or an ad showing Yoda, using the force at luggage claim (in a campaign for Star Wars Weekends). Yet these are exactly the kind of fun (and funny) ideas and campaigns coming out of Disney’s “Yellow Shoes” in-house creative department.
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Logos, Process, Web, print |
Last Spring our good friends, Jessica and Christian Seybold, purchased a little soap and lotion business named Jinny Crickets. Jinny Crickets was founded about 5 years ago in Hays, Kansas. Jessica and Christian wanted to give Jinny Crickets a new name and a new look to better fit their vision for the business. They chose the name Bearski Bath & Body (after their sweet daughter’s nickname and Jessica’s Polish heritage) and then promptly turned to the Design Rangers for the new logo, website, and product label design.
Bearski’s skin-loving products are high-quality, handmade, yet affordable. Jessica and Christian were looking to give Bearski a hip, cool, and fun personality. They gave us a lot of great input and ideas – bubbles and lower-case text were kicked around – then… they let us have at it!
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Marketing, Process, Web, print |
As part of her efforts to consolidate services and bolster her personal brand, Tammy Oler called upon the Design Rangers to re-design her web site. Tammy had two sites that she needed to combine into one site to rule them all! (insert deep booming voice)
Tammy asked us to design a Wordpress site that would showcase her wordslinging and marketing talents as well as incorporate her blog & post her twitter updates. We really wanted the new site to reflect TAMMY and her hip, funky, professional awesomeness!
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Guest Blog, Marketing, Social Networking |
Put Your Customers First
As you reflect on your marketing efforts in 2009 and prepare for 2010, it’s easy to focus on what you accomplished (or didn’t) and what kinds of strategies will meet your needs going forward. But before you design a plan that’s all about YOU, remember that no marketing will work unless you put your customers first.
Ask yourself the following question: how often do you listen to your customers?
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