The Design Rangers Camp Blog is our journal of marketing & design tips, outdoor adventures, and creative inspiration.

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Nov
05

Twitter Weekly Updates for 2010-11-05

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Oct
26

Laughing through lunch with John Matejczyk

On October 19th, we had the pleasure of attending the AAF of Colorado Springs’ October luncheon featuring John Matejczyk of MUH•TAY•KIK|HOF*FER. John is “known as a rare advertising creative who understands how to unleash creativity on a business problem. He re-launched Boost Moblie, guided Snickers, Starburst and Skittles. He was also among the most highly awarded creatives while a part of Goodby, Sliverstein & Partners, producing work for HP, Netflix, Budweiser, and “got milk?”

John came to the Springs to talk to us about adverting – focusing on how everything has changed, and how nothing has changed. Old Media, New Media – the same rules still apply.

  1. Great work can come from anywhere
  2. On serious issues, rather than using scare tactics – make them giggle.
  3. Give the viewer something that inspires them – makes them think, or laugh, or feel inspired. Continue the adventure »

Oct
22

Twitter Weekly Updates for 2010-10-22

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Oct
15

Twitter Weekly Updates for 2010-10-15

  • Open question to the Twitterverse: what makes caves interesting to explore? If you've been on cave tours, what stood out? #
  • Taking the studio tour at @NBC studios. Hopefully we'll see the office set. #

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