Design Rangers Camp Blog

• July's Ranger Report – USA Cycling's High Performing Plan http://eepurl.com/LE5r #
• @designsponge I did the same thing 11 cavities and $3500 later I am now a Sonicare using, teeth flossing maniac. in reply to designsponge #
• July's Ranger Report coming out tomorrow. If you are not yet signed up for our e-newsletter now is the time! http://tinyurl.com/ygzjwjb #
• Just saw the Silversun Pickups on Denver. Rockin' show!! #

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What is the role of design in marketing?

Design can be used to enhance the visual appeal of a product or service. It can be used to organize complex information or give meaning to abstract concepts. Sometimes design is used to make a bold statement or to evoke a specific emotion.

Design can do all of those things and more, but the underlying quality always remains the same — to strengthen clear communication.

When USA Cycling approached us with the opportunity to design their High Performance Plan (HPP) presentation, clear communication was the driving force behind the entire project. The HPP weighs in at around 135 pages of information ranging from high-level to technical, broken into 15 sections. We were told that the bulk of the content had changed little from year to year. Our challenge? To make it easy for the reader to digest and quickly grasp the key concepts within the plan. Past attempts had been too busy and not consistent with the USA Cycling brand.

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• Outdoor brand Coleman Makes a Big Statement. Almost.
  http://tinyurl.com/27rx4bv #
• Actually, here's the link to the viral part of Old Spice's videos: http://www.youtube.com/oldspice#p/c/484F058C3EAF7FA6 #
• Haven't seen the Old Spice viral campaign? See it here: http://www.youtube.com/oldspice #
• Love the Old Spice commercials and viral campaign? Here's how to make it work for your business. http://bit.ly/bw5y03 #

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I haven’t seen a lot of Coleman’s “The Original Social Networking Site” T.V. spots but every time I do, I love them more and more.

What an amazing message and a big, bold statement. We often push our clients to make the big, bold statements. It takes guts though and not all clients are willing to put it all on the line. I’m proud of Coleman and their marketing guts. Errr… I was proud until I did some research.

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