Social Media Monitoring
Design Rangers has the pleasure of posting this article written for us by Tammy Oler – our dear friend and awesome wordslinging partner. Enjoy!
Social Media Monitoring: Free Tools to Manage Your Online Presence
We’ve posted on the importance of listening as well as some of the ways you can use social media for engaging with your customers, including Twitter, blogs, and Linkedin. But it can be a real challenge to monitor what is being said about your business or industry online. There are plenty of social media monitoring tools and services you can purchase, but these may be out of reach for many small to mid-sized businesses. The good news is that there are several free and helpful tools you can use to begin to monitor and measure your online presence:
Google Alerts are easy and critical monitoring tools. Set up alerts for keywords and topics you want to monitor, and Google will email you updates with the latest relevant Google results.
TweetBeep is a similar service to Google Alerts, but with a Twitter focus. TweetBeep will send you updates of Twitter conversations on selected topics and keywords.
Social Mention is a real-time search engine that includes a wide range of social media sites. In addition to search results, Social Mention also provides some basic metrics for reputation management, and you can set up email updates.
Keotag is a simple and awesome tool for searching tags across seventeen platforms, including the major search engines, Digg, Reddit, and more.
TweetLevel is a nifty and simple tool that measures your Twitter influence, popularity, engagement, and trust.
HowSociable provides a useful snapshot of your brand visibility.
Twitter Search is a basic tool for checking out real-time Twitter conversations. If you’re already using a Twitter client or application (highly recommended!) like TweetDeck, Seesmic, or HootSuite, make sure to set up searches that will automatically refresh and keep you updated on conversations.
Are there free tools that you would recommend?
Tammy Oler is a freelance wordslinger, strategist, and member of the Design Rangers Auxiliary in Brooklyn, NY. Follow her on Twitter here.
August 6th, 2012 at 7:33 pm
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