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Atlas Prep

Identity

Atlas Preparatory School goes beyond just teaching academics to teaching character and community involvement in order to truly educate the whole child.

They’ve created a structure that is engineered for individual success. They ask students to go beyond what they did yesterday to achieve today. They ask our parents and family members to go beyond in their involvement with their student’s education. And they have teachers who go beyond the punch-in, punch-out thinking and dedicate new, interesting ways to educate.

Strong statements and powerful missions need graphic elements that match the tone and personality of the brand. The Design Rangers worked with Atlas to create a logo that would act as a foundation for on-going materials and create an identity that’s professional and approachable at the same time. The clean lines combined with a bold color palette help reinforce the message of “going beyond”, allowing Atlas to rally around a look that will take them into the future.

Mission

Website

atlasprep.org

Additional work