The Animal Law Enforcement (ALE) division of the Humane Society of the Pikes Peak Region is committed to protecting, promoting, and enhancing the safety, health, and quality of life of citizens and animals.
One of the many responsibilities of the ALE is to help get as many pets in the Pikes Peak area licensed as possible. Licensing pets helps ensure the safety of the animals and gives piece-of-mind to owners in case of an emergency or if a pet is lost.
Previous ALE campaigns focused only on the legal facts. Postcards let recipients know that licensing pets was mandatory – a responsibility of all pet owners and a necessary fee to support the efforts of the ALE.
Hearing stories from passionate ALE officers of heroic rescues in the wake of Colorado wildfires and touching tales of reuniting lost pets with owners, it became obvious that a tag on a collar was only a small part of the overall picture. Inspired by the acts of officers, the Design Rangers created a campaign that focused on the emotional connection between an owner and pet. Simple, yet powerful images are coupled with a message that strikes at the heart of the ALE’s mission – licensing pets makes reunions possible.
“The Design Rangers bring energy, creativity, and passion to their work for Humane Society of the Pikes Peak Region. They were able to take a difficult product – pet licensing – and develop a campaign that made an emotional connection with our audience. We also turned to them for exciting new traditional and non-traditional solutions as part of a special summer campaign. We recognized the results through increased adoptions, as well a campaign the community is still talking about.”
Director of Communications, Humane Society of the Pikes Peak Region