PurseCycle.com is a new online community where women can recycle purses that they no longer use in exchange for credits and then use those credits to choose a bag that is new to them. The PurseCycle logo needed to quickly identify the concept of recycling and re-use. The design needed to balance a sense of fun with trust and approachability. The final mark is simple and smart, playing on the recycling icon to create an instantly recognizable yet distinct image.
“When I’m working on a new business venture, the first thing I tackle after the concept is the branding. The look and feel of a logo really helps solidify what the business is all about and brings the project to life. Such was the case with PurseCycle.com. Design Rangers delivered with a logo that was sophisticated and cute at the same time. It appeals to a wide range of personalities and is clean, fun, and fantastic. Having a logo like this immediately lends credibility – people see it and feel like they are dealing with a high-end, professionally managed business. In other words, it takes me well beyond the realm of start-up. Thanks Design Rangers – you did it again!”
Owner / Purse Lover