Sk8-Strong is a Colorado-based nonprofit that was founded to help promote a healthy environment at skate parks and provide opportunities to amateur athletes to improve their skills and make healthy choices.
The all-volunteer board puts together a yearly skateboard competition, the Rocky Mountain Rampage, that attracts amateurs and professionals throughout the country. Founder and professional skateboarder Jono Schwan and his team approached the Design Rangers to design a logo for their 2nd annual event.
The Rampage logo combines an image of a Ram (providing a Colorado tie-in) with a skateboard truck and wheels embedded in its head and horns. The aggressive nature of the mark is balanced by the single color treatment and simple typography. This ensures that the logo appeals to both the competitors and the spectators of the sport. The logo was used on banners, skateboard decks, t-shirts, and other materials related to the event.