We were asked to name and brand a new non-profit that supports adults with autism in the Colorado Springs community. The organization will work with local businesses to create unique consumer products that will benefit the buyer as much as the adults with autism it employs.
We teamed up with Fixer Creative Company to explore naming options, deciding on “We are A”. The chosen name has several positive connotations, making a strong statement that brings a voice to the autism community. The logo acts as a physical embodiment of the name. The bold black text literally voicing its pride and support. The clean and simple approach makes the mark strong yet friendly and allows the design to act as a subtle identifier when used on the products.