Beyond the curve

Imagine cramming for finals and shopping for prom one minute, and the next, stuck at home with no end in sight for when you might return back to school. That’s what El Pas County teens, along with the rest our nation’s youth, have been grappling with during Covid-19. Community Health Partnership was ready to step up: connecting directly with local teens to help us develop a brand and campaign site that met their peers where they’re at with resources and encouragement to cope. The dynamic, bold brand is a subtle reminder—that there is life and hope beyond flattening the curve.