Investing in our kids
Peak partnership
Category:
Campaign // Brand // Website
awards:
- 2018 Silver Addy Award: Integrated Advertising Campaign
After nearly two decades without significant improvements to their schools, Opportunity Harrison set out to pass a $180 million bond for Harrison School District 2. Our challenge: use design to convince a low-income community that the greatest return they will ever see is from investing in their kids.
We chose to simplify the campaign down to its most compelling truth: “They matter. Show them.” Combining a statement that cannot be argued alongside bold, guerilla-style design and real District 2 kids, the campaign felt authentic to its community.
The bond was overwhelmingly passed in November 2018 and District 2 kids are already seeing the investment in their education that they deserve.
Camp is in session
Meet with a Ranger
Feeling inspired to lace up your boots and start a project? Every expedition starts with a 45-minute, complimentary consultation where we get to know you and your goals. Just fill out our project form to get started!
