Investing in our kids
Peak partnership
Category:
Campaign // Brand // Website
awards:
- 2018 Silver Addy Award: Integrated Advertising Campaign
After nearly two decades without significant improvements to their schools, Opportunity Harrison set out to pass a $180 million bond for Harrison School District 2. Our challenge: use design to convince a low-income community that the greatest return they will ever see is from investing in their kids.
We chose to simplify the campaign down to its most compelling truth: “They matter. Show them.” Combining a statement that cannot be argued alongside bold, guerilla-style design and real District 2 kids, the campaign felt authentic to its community.
The bond was overwhelmingly passed in November 2018 and District 2 kids are already seeing the investment in their education that they deserve.
More to the story
The trail doesn't end there
Bold design and powerful messaging carried through Opportunity Harrison’s campaign – from door hangers and postcards to the campaign’s home base, the website.
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