Launch-by-5 Application – Design Rangers

Launch-by-5 Application

A trusty ranger is always prepared!

Our most successful campers are ready for the journey ahead. In about the time it takes to roast the perfect marshmallow, you'll answer a few questions below to help us plot the best path forward.

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Welcome, camper! What's your name? *

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Nice to meet you! Let's learn a little more about you.

Before we lace up our boots and hit the trail, we'd love to learn a bit more about who you are and your organization's biggest dreams.

What's the name of your business or organization? *

Tell us a little about your business or organization. *

Example: At S'mores Inc., we want to bring more joy to the world. Our fleet of graham cracker-coated trucks are dispersed across the region to deliver chocolatey, marshmallow treats to the front-range and beyond. Our team of 20 S'mores Coordinators are constantly working to perfect the fluff-factor and become the board-room snack of choice.

Who are the decision makers for this project? *

Do you have a dedicated person in charge of marketing? *

Yes, with a title and everything!
No, we wear a few hats around here.

Has your company clearly defined its "Why"? If so, will you share it with us? *

Not sure what a "Why" even is? Take 15 minutes, grab a snack, and watch this TED talk by Simon Sinek. It might just change your entire business – it changed ours!

Do you have a current website or are we designing your business' very first site? *

We have a website – but we're ready to level up!
This is our very first site.

What are your goals for your website? *

We find it's most helpful to set SMART goals. They help us reach our destination without veering off course. SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. Examples: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months, serve s'mores in at least 2 meetings this quarter.

Who are you bringing along on your journey?

Your brand is at the intersection of what you say and how your audience feels. Help us understand a little more about them.

Who is your ideal audience? *

How old are they? Where do they work and play? What are their interests? If we met them at a party or function, what would they be like? Keep in mind that many organizations have multiple audiences (ie. donors, volunteers, customers, etc.)

What are the top 3 reasons your ideal customer will visit your website? *

Examples: research product information, get contact details, ask questions about services, look up pricing.

Let's get into the weeds

We always want to see the forest for the trees, but sometimes we've got to see those trees, too. Have no fear – you're almost done!

We believe in starting every journey with a strong foundation in branding. Do you have existing brand guidelines? *

Yes, we do!
No, not really.

Your logo is just one visual expression of your brand. A brand consists of colors, textures, fonts, image treatments, voice-and-tone guidelines and more that shape the visual and written narrative of your organization. If you don't have brand guidelines, we may recommend a separate project for this before we start on our journey.

They say a picture is worth 1,000 words. Do you have 5 great photos that represent your organization really well? *

Yes, we do!
No, not really.

Have no fear – the Rangers are here! If you don't have great images, we'll find thoughtful stock photos that can tell your story.

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