Marketing for

nonprofits

We’ve got a special place in our hearts for nonprofits. These unicorns are changing the world – and we love doing what we can to help steward their most ambitious projects.

Why specialize in nonprofit marketing

As Rangers, storytelling is at the heart of our mission. Nothing beats sitting around a campfire, s’mores in hand and sharing stories. After over 10 years of trail-blazing, we’ve learned that nonprofits have some of the most compelling stories. They’re full of passion, determination and most important – need. 

We understand the unique challenges nonprofits face – modest budgets, huge dreams, donor burnout, and sharing their story in a way that compels our community to action. We also know working at a nonprofit means wearing a lot of hats.

Why don’t you let us take one of those hats from you. Turns out, we love hats!

COMMON CHALLENGES

Every nonprofit is unique – with a specific mission and a focused audience they serve. Despite their distinct differences, you face a few common challenges. 

Leading with "what" instead of "why"

"We provide food to the hungry." "We offer shelter to the homeless." Most nonprofits lead with what they do instead of why they do it. The reality: People don't buy what you do. They buy why you do it.

Wanting big impact with a little budget

You're not Geico – you don't have their budget so you won't have their reach. For the greatest impact, identify your unique audience – the people who already believe what you believe.

Speaking in jargon rather than in "human"

The only person who gets to talk like a robot is R2-D2. Capacity building, innovation and disruption mean very little if you don't tell people what you mean. Instead, talk to your donor as if they were a friend.

NONPROFITS WE'VE WORKED WITH

AKA, our list of friends. Check out the case studies below and see how we solve our nonprofits’ toughest challenges.

THE BEST THINGS IN LIFE ARE FREE

Like this free download for our nonprofit friends! Learn the ins-and-outs of telling a great story through imagery along with details like file size, output types and how to take a great photo with your phone. 

MY BUDGET IS LIMITED

ATTEND NONPROFIT CAMP

We offer a special, single-day intensive camp for our nonprofit clients with tight budgets. Find out if you’re the right scout for camp!

LET'S START A PROJECT

MEET WITH A PARK RANGER

Every Ranger-led expedition starts with a 45 minute, complimentary Discovery Session where we get to know you and your goals.