Welcome, camper! What's your name? * What kind of adventure would you like to embark on? *
Feeling ambitious? If you're looking to start a few different adventures, select the project with the highest priority and we'll chart our path from there.
Nice to meet you! Let's learn a little more about your project.
Before we lace up our boots and hit the trail, we'd love to learn a bit more about who you are and your organization's biggest dreams. If these are tough questions to answer, we've got dedicated camps to help guide you along the way.
What's the name of your business or organization? * Tell us about your business or organization. *
Example: At S'mores Inc., we want to bring more joy to the world. Our fleet of graham cracker-coated trucks are dispersed across the region to deliver chocolatey, marshmallow treats to the front-range and beyond. Our team of 20 S'mores Coordinators are constantly working to perfect the fluff-factor and become the board-room snack of choice.
Who are the decision makers for this project? * Do you have a dedicated person in charge of marketing? * Has your company clearly defined its "Why"? If so, will you share it with us? *
Not sure what a "Why" even is? Take 15 minutes, grab a snack, and watch
this TED talk by Simon Sinek
. It might just change your entire business – it changed ours!
What most excites you about the work you're doing? *
Passion is contagious – and we love getting passionate about what lights you up!
What are your goals for this project? *
We find it's most helpful to set SMART goals. They help us reach our destination without veering off course. SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound.
Examples: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months, serve s'mores in at least 2 meetings this quarter.
What does success look like for you? *
If we were celebrating a successful project in 12 months, what would it look like? What are your organization's success criteria? How many new leads would you have? What does your sales process look? Be as descriptive as you can – it's time to dream big!
Who are you bringing along on your journey?
Your brand is at the intersection of what you say and how your audience feels. Help us understand a little more about them.
Who is your ideal audience? *
How old are they? Where do they work and play? What are their interests? If we met them at a party or function, what would they be like? Keep in mind that many organizations have multiple audiences (ie. donors, volunteers, customers, etc.)
How do you want that audience to feel when they engage with your brand? * Let's get into the weeds
We always want to see the forest for the trees, but sometimes we've got to see those trees, too. Have no fear – you're almost done!
We believe in starting every journey with a strong foundation in branding. Do you have existing brand guidelines? *
Your logo is just
one visual expression of your brand. A brand consists of colors, textures, fonts, image treatments, voice-and-tone guidelines and more that shape the visual and written narrative of your organization. If you don't have brand guidelines, we may recommend a separate project for this before we start on our journey. Email * Phone What are your top 3 favorite snacks?
Have you ever seen a hangry bear – it's a scary sight! We keep our meetings stocked with treats to keep you fueled and ready for any adventure.