Echo Canyon River Expeditions consistently ranks as one of the top rafting outfitters in Colorado. From the second you pull into the parking lot to the time you leave with a smile plastered across your face, it’s clear that the Echo experience is much more than just rafting. When you spend a day with Echo it feels as if they’ve created an adventure that’s personalized just for you.
It’s this personal approach that inspired our solution to their website and branding. Much like the small breweries and niche coffee shops nestled along the Front Range of Colorado, Echo works tirelessly to craft the best experience possible for each and every one of it’s guests. Even though Echo Canyon is the largest commercial river outfitter in the state of Colorado they are still a family owned and operated business.
The website reflects Echo’s artisanship with signature rafting trips complete with custom illustrations, filtering tools for finding an adventure that fits your taste and an animated walk-through of the Echo Experience. The rich, scenic landscape and in-raft photos place you in the heart of the action and avoid the “rafters-from-the-shore” photos found on most sites. Paired with bold messaging and a clean graphic style, Echo’s brand is unique in their industry. A responsive design ensures that a guest’s online experience is just as thought-out & flawless as their on-site experience, regardless of the device they’re on.
The WordPress content management system has been given equal attention with customized components that make it easy for Echo staff to build pages, cross-promote packages and highlight their chef-prepared meals and on-site campground.
“We came to Design Rangers looking for a new branding theme for Echo Canyon – something that would set us apart from the many rafting outfitters in the area. Sounds simple. It’s not! But DR came up with a fresh look and clean design that allowed for successful print and digital campaigns as well as on-site branding elements that tied together our message. When the messaging and theme was first presented to us we thought, ‘Yeah, that is what we’re all about. That fits Echo Canyon.’ We just didn’t know how to get to that point. Design Rangers did an excellent job of asking the right questions and learning all about us which lead to the concept/theme that we couldn’t quite put our finger on. It took collaboration and time, but we got there and we are very happy with the brand they created for Echo Canyon.”
General Manager, Echo Canyon River Expeditions