Humane Society

Rachael Ray $100k Challenge

In early 2014, the Humane Society of the Pikes Peak Region (HSPPR) was selected to be one of only 50 shelters in the country to compete in the fifth and final life-saving 2014 ASPCA Rachael Ray Challenge. HSPPR asked us to create a campaign that would help motivate the community to get involved in helping them save more lives this June – August than they saved last year. And while that may be an important win in and of itself, the stakes are even higher. Working to save more lives can help HSPPR earn anywhere from $5,000 to $100,000 in grant money from the ASPCA so they can continue their important mission – a compassionate society where animals are cared for and valued.

In addition to saving more lives than ever and helping HSPPR earn grant money, we hope our campaign attracts more volunteers and supporters as well as ensuring everyone in our community knows HSPPR is the best place to find a furry friend.





  • 2014 Addy Award, Gold: Integrated Campaign: Consumer, Local
  • 2014 REGIONAL ADDY AWARD, SILVER: Integrated Campaign: Consumer, Local


“The Design Rangers bring energy, creativity, and passion to their work for Humane Society of the Pikes Peak Region. They were able to take a difficult product – pet licensing – and develop a campaign that made an emotional connection with our audience. We also turned to them for exciting new traditional and non-traditional solutions as part of a special summer campaign. We recognized the results through increased adoptions, as well a campaign the community is still talking about.”

Katie McDevitt
Director of Communications, Humane Society of the Pikes Peak Region

Additional work