USA Cycling enlisted us to develop a print and digital advertising strategy to encourage avid cyclists to take the plunge and compete in local or amateur events. An additional objective was to drive awareness of USA Cycling and the benefits they offer members. We developed the “Discover the Racer Within You” campaign, blending eye-catching sports photography with bold, motivating headlines to help riders imagine themselves as competitive athletes. We also developed specific campaign elements to target advertisements to road bikers and mountain bikers.
“The Design Rangers have been so much more than simply a graphic design firm for us. They have been essential partners in helping shape the brand of our growing organization. Chris and Jenny understand the essentials of marketing and brand management and apply those across every project.”
Director of Communications