USA Cycling asked us to design a handbook that could be given to media representatives at the 2012 Olympic Games in London to raise the visibility and awareness of cycling events and athletes. We in-turn created a media guide that is vibrant and easy to scan. The style and layout adhere to the USA Cycling brand standards while elevating the look to match the energy of the Olympic Games. This 48-page guide includes USA Cycling media contacts, Olympic team roster, Olympic courses & event previews, and event schedules, providing the press with everything they need while visually capturing the spirit of the American cycling team.
“The Design Rangers have been so much more than simply a graphic design firm for us. They have been essential partners in helping shape the brand of our growing organization. Chris and Jenny understand the essentials of marketing and brand management and apply those across every project.”
Director of Communications