Life happens. Hunger shouldn't.

After an unpredictable 2020, the face of hunger looked a little different. Many of our neighbors found their plates empty due to unforeseen circumstances—a lost job, medical bills, car repairs and more. Care and Share Food Bank came to us with one, clear goal in the wake of the COVID-19 pandemic: reach more people in need of food in Southern Colorado. 

We developed a campaign for anyone experiencing hunger—no matter the circumstances. Whether our neighbors in need have been down on their luck for a week, a month, or have struggled with hunger for years, Care and Share understands that life happens. But hunger—well it just shouldn’t.

This integrated campaign included radio, print, billboards and social media—targeting geographic regions and community groups most affected by the pandemic.