Personality Camp

In a world where tiny candies harness the “voice of the rainbow” and your friend Alexa can play your favorite song at a moment’s notice – brands must lean into their authentic personality in order to connect with their audience.

Your brand has a personality, whether you know it or not.

Find your voice,

To find your people

Humans connect to and find meaning in stories. It’s through stories that we find our place in the world and relate to one another. But it’s nearly impossible to share your story effectively if you don’t have a brand voice that is truly your own.

Think of your favorite brands:

You might be the right scout for Personality Camp if you:

Want to differentiate from the crowd.

There are other organizations who technically do what you do. So what makes you different? Don't let your audience compare apples to apples.

Have a story worth telling.

We don't believe in putting lipstick on a pig. So if we're working together, it's because your organization has a story that's inherently worth sharing.

Hope to engage new audiences.

New audiences grow your reach and can act as your greatest ambassadors, whether they're clients, customers, volunteers, donors or simply the community at large.

Client success stories

“Working with the Design Rangers on the development of our new website was just a phenomenal experience all around. As we embarked on the process, we knew we needed professional guidance on how to better craft our messaging and find the right voice and tone for RMFI. We registered for their custom Personality Camp where we were guided through a number of exercises designed to help us identify with specific archetypes, personality traits, words, and descriptors. The result was a very clear picture of the RMFI brand, voice, and tone - our true personality. This was then translated into the entire design of the website, which resulted in an end product that was unimaginably perfect. It was RMFI. We couldn’t be more pleased! We would wholeheartedly recommend the Design Rangers to any organization or business looking to take their messaging and brand to the next level.”

They took us through Personality Camp to develop the voice and tone of our new website which was so much fun, and really expanded the vision of our company’s brand. They interviewed key stakeholders with fun and engaging questions to dig into who we are as people, and conducted a very efficient, in-depth workshop that helped us to hone in on our corporate values, to get to the heart of what we stand for as a company. This was exactly why I hired them. They aren’t recycling some random out-of-the-box shiny graphics, standard web design, and boring marketing fluff content and selling it to clients. They customize each project for each client to bring forward the essence of who you are, why you do what you do, and what makes you different from your competitors.

U.S. Air Force Academy Endowment
All Pro Capital
Bridgers & Paxton
Community Health Partnership
Echo Canyon River Expeditions
Cave of the Winds Adventure Park
Center for Nonprofit Excellence

Envida
Elevated Views
GE Johnson
Manitou Springs Chamber
Rocky Mountain Field Institute
Kimberley Sherwood (formerly Third Sector Group)
Alert Management Systems

Lace up your boots

It's time for camp

This hands-on camp takes you through a series of voice and tone exercises to reach the heart of your brand’s personality. The Rangers are here to facilitate great conversation and serve up perfectly roasted s’mores. But it’s your team who will uncover your brand’s unique personality.

Post-camp Personality Guide:

We believe in teaching a man to fish. That’s why we provide a custom Personality Guide outlining exactly how you should write for your brand – whether that’s on the website, social media or through traditional marketing avenues. We’ll include examples of your previous content and how we recommend rewriting this content to better fit your newly defined personality. Your guide will also expand on the archetypes you chose in camp and how to adapt your tone based on the situation.