About

Jenny leading the way

Stewards of Your Brand

Every creative move you make is a step into new territory. What’s your brand voice? How do you communicate with your customers? What’s the right mix of digital platforms and traditional media that will maximize your message?

Mastering the shifting terrain is a challenge, but we can help you get the lay of the land. We start by understanding your mission, your customers, and your resources. We map the journey with you, outfit you with the skills you need, and call upon our field team of experts to find the surest path to success. We’ll help you make smart decisions based on where you want to go, and ensure that technology empowers your decision without getting in the way.

Each element of your marketing strategy is important, but having trusted guides to act as stewards of your brand is essential for your journey.

We can’t wait to help you get where you want to go.

The Design Rangers, I Presume?

We’re Chris and Jenny Schell, and we’ve been blazing trails as the Design Rangers since 2007.  Growing up in Colorado inspired us to explore. Jenny wandered through the mountain ghost towns and abandoned mines of Cripple Creek and Victor throughout her childhood. Christopher spent every holiday with his family setting up a campground or wandering through the back country. We developed a passion for exploration that has carried over into the creative world. Together, we have over 20 years of experience in marketing, creative direction, and design that includes work in advertising agencies, strategic consulting, and freelance graphic design. Our client list spans numerous industries, including recreation and tourism, technology, sports, retail, professional services and the non-profit sector. And when we’re not in the field, you can still find us exploring — hiking, snowboarding or cycling with our two sons.

Chris ready for action

Ranger Field Teams

It’s critical to get the right mix of creative assets for every project. Too few and success will be more difficult; too many and you waste resources better directed elsewhere. We have a growing list of in-house talent ready to join you on your journey, and a network of trusted professionals that we can add to the team when called upon. We speak the language of creatives, technologists, and other specialists and can connect you to those resources during your expedition. And because we take our role as stewards of your brand seriously, we encourage a spirit of openness and collaboration among all partners.

We’re the Design Rangers. We’re with you every step of the way.