About us

Our Philosophy

Purposeful design

We believe design has the power to change hearts and minds. It can start a movement, feed a community and spark dialogue. With that kind of power, we have a responsibility to do work that makes a difference for people who make a difference. Our Ranger Oath is simple:


Lead with purpose

Mission is a plaque hung on the wall. Purpose is a burning in your heart.

Give generously

We don’t believe in hoarding trade secrets. Because it's not that unique if someone else can replicate it.

Design with empathy

We design for humans. So it’s our job to do right by them, because we’re all in this together.

Chris Schell

Co-founder, Partner

Some would call him old. We call him wise. Chris has 20 years of experience in marketing, creative direction and results-driven print and web design. He’s the world’s greatest question asker, so please don’t challenge him to 21 Questions – for all of our sakes. And not to brag, but Chris was the 2014 AAF Colorado Springs Creative of the Year and recipient of the 2018 Silver Medal Award. #humblebrag

Favorite Sky Mall purchase

My Hoka One One® shoes – basically platforms of comfort.

ranger superlative

Most likely to use tracing paper full of illegible scribbles as kindling for a campfire.

favorite pop-culture reference

“Do or do not. There is no try.”

Jenny Schell

Co-founder, Partner

Jenny is an award-winning designer with 20 years of marketing, print and branding experience. Her clean, timeless design style means her logos are often selected by clients – fortunately none of us are bitter about that. Best of all, she can see both sides of a campfire story, which makes her incredibly empathic, receptive to new ideas, and open-minded.

Despite a sheepish enthusiasm for the spotlight, Jenny’s authenticity has brought thousands of people to tears as Keynote Speaker for Care and Share’s Recipe for Hope, Pikes Peak Community College’s 2018 graduation ceremony, TESSA’s Encore Gala and on the Colorado Springs TEDx stage.

Worst thing to receive in the mail


ranger superlative

Most likely to have woodland creatures break out into song and dance when she walks by.

Favorite show to quote

The Office. “Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.” ~ Michael Scott

Sam Minneti

project manager, partner

Sam is our very own Indiana Jones. Whether it be timelines, budgets, or project expectations, she’s the one who holds the whip and keeps all of us on track. She’s friendly, optimistic, efficient, and believes that the best led projects consist of clear and honest communication. Not only is she one hell of a project manager, but she’s an award-winning copywriter who’s been known to come up with headlines in 10 seconds flat.

Best place for queso

Give me a harder question.
T-Byrds Tacos & Tequila. I can neither confirm nor deny they know my order by heart.

ranger superlative

Most likely to befriend a family of bears and train them in a synchronized dance of “I Want it That Way” by the Backstreet Boys.

common catchphrase

“That’s what she said.”

Lindsay Ross

lead designer

Lindsay is our certified Magician. That may seem bold, but when you can make something out of nothing – that’s nothing short of amazing. She specializes in publication and web design with a passion for elements that provide surprise-and-delight for the end user. A true believer that design only works if it’s effective, she’s won more Addy’s than we can fit in our hiking packs.

what does chris stock in the snack drawer for you?

Lays Kettle Cooked Jalapeño Cheddar Chips®.

ranger superlative

Most likely to hoard all of her nuts in her cheeks like a chipmunk until winter is over. 

greatest pet peeve

People touching me with wet hands. I literally shake just thinking about it.

Paloma Betancourt


Our newest ranger traveled the farthest distance to join our camp. Paloma is originally from Puerto Rico, home of the very first piña colada. Have we gotten the chance to taste Paloma’s homemade piña colada? Well, we don’t drink and tell. Our hardcore daydreamer keeps her head in the clouds and her feet on the ground – racking up 5 Student Addy’s for graphic design and illustration between 2018-2019. She loves to be helpful and supportive – and we just love her easy-going, harmonious spirit.

Life Goal

To own a flying DeLorean and be able to travel through time as I please.

ranger superlative

Most likely to wander around the forest making friends with the trees.


“Gretchen, stop trying to make ‘fetch’ happen, it’s NOT going to happen!” – Mean Girls


Who we are

(And aren’t.) Sometimes it’s not enough to define who you are – you’ve also got to define who you aren’t. 

  • playful but not careless
  • clever but not pretentious
  • structured but not inflexible
  • adventurous but not dangerous
  • approachable but not sloppy
  • sincere but not sappy

We believe in doing work that makes a difference for people making a difference.

We work with:
  • Passionate humans who care
  • Storytellers, even if they don't know it
  • Nonprofits and for-profits
  • Optimists and do-gooders
  • Organizations who walk their talk
We don't work with:
  • Jerks
  • Clients looking for Kinkos
  • People who believe marketing is a one-trick pony
  • Profit-chasers and bottom-liners
  • Keyword stuffers or the CMS you already hate

Rangers in the wild

it's a major award

Awards and kudos

We believe in raising the bar for design in Colorado Springs. So we’re proud to win these awards alongside brilliant creative agencies that we’re lucky enough to call our friends.


Digital marketing excellence for the Visit Colorado Springs Crafts and Drafts campaign


Chris Schell, 2018 American Advertising Federation Colorado Springs Icon Awards


Below the Surface campaign for National Alliance on Mental Illness – Colorado Springs (2018)

  • Best Graphic Design Firm, 2018 Colorado Springs Business Journal
  • Best Graphic Designers, 2017 Colorado Springs Business Journal
  • Account Manager of the Year: Sam Minneti, 2018 AAF Colorado Springs Icon Awards
  • Copywriter of the Year: Sam Minneti, 2017 AAF Colorado Springs Icon Awards
  • Partner of the Year Award, 2018 National Alliance on Mental Illness - Colorado Springs
  • Silver Award, 2018 Regional American Advertising Federation awards for the NAMI Below the Surface campaign
  • Gold Addy Award, 2018 Better Together campaign for Humane Society of the Pikes Peak Region
  • Gold Addy Award, 2018 Website for Visit Pikes Peak
  • Silver Addy Award, 2018 “Are we there yet?” print ad campaign for Visit Colorado Springs
  • Silver Addy Award, 2018 Colorado Springs Vacation Planner for Visit Colorado Springs & Visit Pikes Peak
  • Silver Addy Award, 2018 Bridgers & Paxton website
  • “Best of Digital” Addy Award, 2018 Visit Pikes Peak website
  • Gold Addy Award, 2017 Logo design for Elevated Views Window Coverings
  • Gold Addy Award, 2017 Colorado Springs Vacation Planner for Visit Colorado Springs & Visit Pikes Peak
  • Silver Addy Award, 2017 Holiday microsite for Colorado Springs Airport
  • Silver Addy Award, 2017 “Neighbors in Need” 60 second video for Care and Share Food Bank for Southern Colorado
Camp is in session

Meet with a Ranger

Feeling inspired to lace up your boots and start a project? Every expedition starts with a 45-minute, complimentary consultation where we get to know you and your goals. Just fill out our project form to get started!

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