About us
Our Philosophy
Purposeful design
We believe design has the power to change hearts and minds. It can start a movement, feed a community and spark dialogue. With that kind of power, we have a responsibility to do work that makes a difference for people who make a difference. Our Ranger Oath is simple:
Lead with purpose
Give generously
Design with empathy
Chris Schell
Co-founder, Partner
Some would call him old. We call him wise. Chris has over 25 years of experience in marketing, creative direction and results-driven print and web design. He’s the world’s greatest question asker, so please don’t challenge him to 21 Questions – for all of our sakes. And not to brag, but Chris was the 2014 AAF Colorado Springs Creative of the Year and recipient of the 2018 Silver Medal Award. #humblebrag
Favorite Sky Mall purchase
My Hoka One One® shoes – basically platforms of comfort.
ranger superlative
Most likely to use tracing paper full of illegible scribbles as kindling for a campfire.
favorite pop-culture reference
“Do or do not. There is no try.”
– YODA
Jenny Schell
Co-founder, Partner
Jenny is an award-winning designer with 20+ years of marketing, print and branding experience. Her clean, timeless design style means her logos are often selected by clients – fortunately none of us are bitter about that. Best of all, she can see both sides of a campfire story, which makes her incredibly empathic, receptive to new ideas, and open-minded.
Despite a sheepish enthusiasm for the spotlight, Jenny’s authenticity has brought thousands of people to tears as Keynote Speaker for Care and Share’s Recipe for Hope, Pikes Peak Community College’s 2018 graduation ceremony, TESSA’s Encore Gala and on the Colorado Springs TEDx stage.
Worst thing to receive in the mail
Glitter.
ranger superlative
Most likely to have woodland creatures break out into song and dance when she walks by.
Favorite show to quote
The Office. “Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.” ~ Michael Scott
Sam Minneti
project manager, partner
Sam is our very own Indiana Jones. Whether it be timelines, budgets, or project expectations, she’s the one who holds the whip and keeps all of us on track. She’s friendly, optimistic, efficient, and believes that the best led projects consist of clear and honest communication. Not only is she one hell of a project manager, but she’s an award-winning copywriter who’s been known to come up with headlines in 10 seconds flat. Sam has been the recipient of the 2016 and 2018 AAF Colorado Springs Copywriter of the Year Award and the 2017 Account Planner of the Year Award.
Best place for queso
Give me a harder question.
T-Byrds Tacos & Tequila. I can neither confirm nor deny they know my order by heart.
ranger superlative
Most likely to befriend a family of bears and train them in a synchronized dance of “I Want it That Way” by the Backstreet Boys.
common catchphrase
“That’s what she said.”
Lindsay Ross
Lead designer
Lindsay is our certified Magician. That may seem bold, but when you can make something out of nothing – that’s nothing short of amazing. She specializes in publication and web design with a passion for elements that provide surprise-and-delight for the end user. A true believer that design only works if it’s effective, she’s won more Addy’s than we can fit in our hiking packs.
What does Chris stock in the snack drawer for you?
Lays Kettle Cooked Jalapeño Cheddar Chips®.
ranger superlative
Most likely to hoard all of her nuts in her cheeks like a chipmunk until winter is over.
greatest pet peeve
People touching me with wet hands. I literally shake just thinking about it.
this-but-not-that
Who we are
(And aren’t.) Sometimes it’s not enough to define who you are – you’ve also got to define who you aren’t.
- playful but not careless
- clever but not pretentious
- structured but not inflexible
- adventurous but not dangerous
- approachable but not sloppy
- sincere but not sappy
We believe in doing work that makes a difference for people making a difference.
We work with:
- Passionate humans who care
- Storytellers, even if they don't know it
- Nonprofits and for-profits
- Optimists and do-gooders
- Organizations who walk their talk
We don't work with:
- Jerks
- Clients looking for Kinkos
- People who believe marketing is a one-trick pony
- Profit-chasers and bottom-liners
- Keyword stuffers or the CMS you already hate
Rangers in the wild
it's a major award
Awards and kudos
We believe in raising the bar for design in Colorado Springs. So we’re proud to win these awards alongside brilliant creative agencies that we’re lucky enough to call our friends.
2020 judge's choice award
For Visit Colorado Springs’ “The Adventure is You” video script
For El Paso County Public Health’s “Let’s Talk GRIT” campaign
- 2020 Silver Addy Award, for Brand Design for Welkin Sciences
- 2020 Silver Addy Award, Humane Society of the Pikes Peak Region website
- 2019 Silver Medal Award, Jenny Schell, 2019 American Advertising Federal Colorado Springs Icon Awards
- 2019 Best of Show, for Visit Colorado Springs' "We Don't Believe in Tourists" Campaign
- 2019 Gold Addy Award, for Brand Design for Colorado Springs Lodging & Automobile Rental Tax
- 2019 Gold Addy Award, for Magazine Advertising Campaign "We Don't Believe in Tourists" campaign for Visit Colorado Springs
- 2019 Gold Addy Award, for Copywriting "We Don't Believe in Tourists" campaign for Visit Colorado Springs
- 2019 Silver Addy Award, Rocky Mountain Field Institute website
- 2017,19, 20 Copywriter of the Year: Sam Minneti, AAF Colorado Springs Icon Awards
- 2018 Gold Adrian Award, Digital marketing excellence for the Visit Colorado Springs' Crafts and Drafts campaign
- 2018 Silver Medal Award: Chris Schell, American Advertising Federation Colorado Springs Icon Awards
- 2018 Best Graphic Design Firm, Colorado Springs Business Journal
- 2018 Account Manager of the Year: Sam Minneti, AAF Colorado Springs Icon Awards
- 2018 “Best of Digital” Addy Award, Visit Pikes Peak website
- 2018 Partner of the Year Award, National Alliance on Mental Illness - Colorado Springs
- 2018 Regional Silver Addy Award, American Advertising Federation awards for the NAMI Below the Surface campaign
- 2018 Gold Addy Award, Better Together campaign for Humane Society of the Pikes Peak Region
- 2018 Gold Addy Award, Website for Visit Pikes Peak
- 2018 Silver Addy Award, “Are we there yet?” print ad campaign for Visit Colorado Springs
- 2018 Silver Addy Award, Colorado Springs Vacation Planner for Visit Colorado Springs & Visit Pikes Peak
- 2018 Silver Addy Award, Bridgers & Paxton website
Camp is in session
Meet with a Ranger
Feeling inspired to lace up your boots and start a project? Every expedition starts with a 45-minute, complimentary consultation where we get to know you and your goals. Just fill out our project form to get started!
