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- Humane Society of the Pikes Peak Region
Because we're better together
Humane Society of the Pikes Peak Region
Category:
Campaign
Awards:
- 2017 Gold ADDY Award
What started as a series of vinyl window panels at the Pueblo Humane Society turned into a fully realized campaign – complete with print and digital ads, email signatures and even a secondary holiday edition. The Humane Society of the Pikes Peak Region needed creative that spoke to the companionship that comes with adopting a pet. That special bond that’s felt in the little moments – snuggling in bed, going for a walk and taking a drive together. It’s simple: we’re better together.
The message in each iteration of the campaign is written from the perspective of the animal – in search of a human companion to fit their unique personality.
More to the story
The trail doesn't end there
Rangers believe in partnerships over projects. That’s why we’ve continued to extend the Humane Society’s campaign into new stories and initiatives.
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