Tourism during a global pandemic

The tourism industry has been one of the most heavily impacted sectors during COVID-19. In March, Visit Colorado Springs knew they needed to pivot away from our original tourism campaign for 2020. A team of explorers at heart, it wasn’t hard for us to imagine that feeling of wanderlust while quarantined at home. This ad created with the Visit Colorado Springs team reminds cooped up travelers that “Colorado Springs isn’t the adventure—you are,” and welcomes them back to the region when the time is right. And personally, it’s a sort of love letter to our hometown and the community we call our own.