Bridgers & Paxton

CONSULTING ENGINEERS

Web Design & Development // Content Strategy

————   the challenge   ————

EXTRACTING THEIR PERSONALITY

It’s not all pocket protectors at Bridgers & Paxton. This engineering firm can design energy-efficient, geothermal heat pump systems and crack a good Game of Thrones joke. They genuinely care about their clients, asking questions unrelated to the original scope to get to the best solution possible. But they struggled to differentiate themselves from every other engineering firm with a similar list of services.

————   our approach   ————

DRINKING THE KOOLAID

We only work with clients we believe in, and man do we believe in B&P. From our initial Discovery Session, there was something different about this group of engineers. Their passion for solving problems and their eagerness to do what’s best for the client make them a force to be reckoned with. From molten salt to zoo penguins, they can do anything.

THERE’S NO SUCH THING AS NO PERSONALITY

Face it. A brand’s personality isn’t just what they say about themselves. It’s what others say about them, too. Through our Voice & Tone Session, we struck a subtle balance in B&P’s personality: intelligent but not arrogant, approachable but not informal, and practical, but not rigid.

The "Before"

The old site felt sterile and impersonal. It stated the facts and listed the services, but nothing on their site differentiated them from every other engineering firm. Without another way to decide, potential clients were price comparing and choosing B&P’s lower-price competitors.

COMPARING APPLES TO APPLES

Their personality had to permeate the site, not just through messaging but through design, as well, if B&P was going to differentiate themselves from the competition. Sharp angles and drawn lines felt progressive and organic, while a clean grid and strong pops of color felt structured and intentional.

ELement
Exploration

We use “Element Explorations” to experiment with storytelling through colors, icons, messaging, imagery, and other opportunities for surprise and delight.

PROOF IS IN THE PUDDING

B&P’s breadth of experience was clear – this wasn’t their first rodeo. To express this, projects are now categorized into Featured Projects, Project Snapshots and a list of Additional Projects. The list shows their overwhelming range of experience, while the Featured Projects take a story-driven approach to their problem-solving process.

Wireframes

Before jumping into design, we strip away the aesthetics and focus on the hierarchy of information on a page. How would someone use this site? What is the ideal user flow?

THE FORGOTTEN AUDIENCE

It’s easy to focus on the end user and forget about the most essential people: the content managers. Our sites work just as great as they look, so our clients can easily edit and update their own sites. We used a happy mix of front-end editors and back-end custom fields which allow the B&P team to build consistent yet vibrant pages.

BRINGING A BRAND TO LIFE

For a firm that brings buildings to life, it was time to bring their brand to life. Now the approachable, confident personality of the B&P engineers is front-and-center on their website, too.

————   our solution   ————

the website

Bold messaging paired with dynamic design tells the story of Bridgers & Paxton. It’s not a single element, but how all elements on the site work together to bring forward the essence of the brand.

————   the results   ————

Working with Design Rangers was an absolute pleasure. They are excellent communicators, warm, genuine, friendly people who made the seemingly insurmountable project of developing a new company website actually very doable. They are truly a complete branding firm. Top-notch graphics, cutting-edge web functionality, excellent processes, they write the best copy, a joy to work with! #TotalPackage

– Adrienne Tuck

Regional Marketing Manager

————   awards   ————

  • 2017: Silver ADDY Award

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