Taking a student-centered approach
Friends of D11
Campaign // Brand // Website
“The Design Rangers have been integral to the success of this campaign. They listened to our vision and wholeheartedly stood behind our mission to support the students in D11. The student-centered approach they took felt authentic and our audience was able to really see how our entire community is connected. They stayed nimble throughout the campaign, developing assets in just a few days while still putting time and thoughtfulness into every piece.” – Anthony Carlson, Campaign Manager
Colorado Springs School District 11 had yet to pass a major funding bill since 2010. Together with Friends of D11, we set out to create a campaign that focused the ballot issue from increased taxes to the future of our kids – and our community.
In order to be successful, we knew this campaign needed to reach the heart of why a community with great schools is a great community. What better way to share the authentic voice of the campaign than with real D11 kids? Together with photographer Joel Strayer, we collected images and stories of students from local schools that were then used to personalize campaign materials.
We developed a flexible branding system with room to grow, allowing design elements to evolve as the campaign and marketing materials evolved. And in partnership with Prospect Arts‘ animation team, we designed two custom-illustrated videos explaining what a mill levy is and how great an impact spending funds responsibly would have on the students of D11.
More to the story
The trail doesn't end there
Bold design and powerful messaging carried through the Friends of D11 campaign – from door hangers and postcards to the campaign’s home base, the website.
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