Making banking (super) fun
ENT Credit Union
Campaign // Print Materials
"It’s official – the Super Savers are a hit! Design Rangers helped us breathe new life into our annual summer youth account promotion and make saving money fun with relatable superhero characters. With the fresh new creative – the same offer, timing and tactics from the prior year generated a 54% lift in the total number of new accounts opened during the promotion and that number has been sustained over the 3 month promotional period (not just a month 1 spike and then trailing off.) Impressive results!” – Victoria Selfridge, VP/Corporate Communications
For years, ENT’s youth savings campaign was losing steam with kids aged 11-18. The marketing team was looking to infuse fun and playfulness into the youth campaign and really get kids excited to open up their very own checking account. Their vision: a squad of larger-than-life Super Savers ready to save the day!
For this campaign, we chose to highlight everyday heroes – the kids mowing lawns, walking dogs and tutoring after school to save money. Our hope was that ENT’s youth audience would see themselves in these Super Savers and be inspired to start saving, too.
It turns out the Super Savers really did save the day! ENT’s youth campaign saw the greatest results it had ever seen since the campaign first launched in 2006.
More to the story
The trail doesn't end there
Bold colors and custom characters were used throughout the Super Savers campaign – from digital billboards to posters and even ATM graphics.
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