Annual Give! Campaign

Branding // Publication // Web Design
The challenge

Developing a brand with room to grow

In 2012, we developed our first campaign for Give! — an annual philanthropic platform that provides valuable exposure to local nonprofits. We’ve been lucky enough to work on the Give! campaign every year since then — doing everything from building a strong foundation for their brand to re-designing their website for increased user engagement and a smoother donation process.

Our approach

Philanthropy for everyone

We worked hard to create a campaign that felt lively, fun and accessible to a younger demographic, with a special focus on catalyzing philanthropy in our community members under the age of 36.

The Process

Give! was created when the Colorado Springs Independent saw a need in our community: it takes a village for small, local nonprofits to thrive. So we focused our inspiration on the power of an established, grassroots community base. The logo represents the powerful voice of our community when we come together to support one another.

Extending the brand

The Give! brand, in particular, had to be flexible as the Give! team was testing a variety of different marketing initiatives. From a logo on a nonprofit’s marketing postcard to car wraps or giant digital billboards, the brand needed to be easily recognizable while staying true to its roots.

Make giving easy – and fun!

Give! came to us in 2016 with a fairly cumbersome website filled with real-time stats, pie charts, bar graphs, and an overloaded backend system. Along with the Give! team, we decided the site needed to do just a few things really well – like highlighting nonprofits in a quick-to-browse, compelling way. We used design to intuitively walk people through the donation and reward processes. Through a partnership with TMD Creative – we designed, they developed – Give! now has an easy-to-navigate, easy-to-update, easy-to-love, donation-collecting powerhouse.

End result

The campaign

Each year, more and more people hear about and donate to Give! While the brand we created has evolved, we continue to stay true to the heart of what Give! means for our community — a fun, rewarding, philanthropic platform that provides valuable exposure to our region’s nonprofits.

The results

Innovative and skilled, I would argue one of their most valuable assets is their ability to interpret tech and design jargon into real world needs. The Rangers have a calm and logical method of sharing information that truly connected and inspired me. I can’t speak highly enough of Chris, Jenny and their team and continue to refer friends and business associates to them. 

– Jack Ward

Former Chief Operating Officer

Key Take Aways
  • From just 29 nonprofits in 2009 to 94 in 2018, Give! has given 100’s of local nonprofits the opportunity to shout their ‘why’ from the rooftops while they have the ears of thousands upon thousands of people who truly care about our community.
  • Since 2009, the annual Give! Campaign has raised $8.1 million for nonprofits in the Pikes Peak region.
  • 2013: Gold ADDY Award - Logo

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