Spreading a little resilience

GRIT Campaign


In September 2020, a strategic partnership was formed between Diversus (formerly Aspen Pointe), El Paso County Public Health, NAMI Colorado Springs and The National Institute on Human Resilience (NIHR) at the University of Colorado Colorado Springs with one clear mission: to spread resilience across our community in the wake of the COVID-19 Pandemic through a free, virtual training developed by experts at the NIHR.

Relieved to be spreading anything but germs, we joined the collaboration to share this free training with as many communities as possible. The tone of the campaign—honest, bold and encouraging—came from the authentic stories of community members living their grit in the midst of the pandemic. A food bank worker, a manager at a local homeless shelter and a small business owner each highlight real people tapping into their own resilience to support their community, families, and colleagues.

Printed, digital and social ads were run in the Colorado Springs Independent, Colorado Springs Business Journal, Southeast Express and the Military Newspaper Group. A paid social campaign targeted disparate demographics that wouldn’t be easily reached through traditional channels—while wrapped signal boxes across the Southeast took an edgier approach to telling the story of GRIT. In just three months, 15,000 flyers were distributed to local school districts, 75,000 resource cards were shared at COVID testing centers and 897 El Paso County residents committed to the GRIT training.

More to the story

The trail doesn't end there

Rangers believe in partnerships over projects. That’s why we’ve continued to extend the GRIT campaign into new stories and initiatives.

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