In a league of their own

Humane Society of the Pikes Peak Region

Category:

Campaign

Awards:

Creating community is easier said than done. But that is exactly what the Humane Society of the Pikes Peak Region hoped to do when they approached us with Happy Tails League – their new, multilevel donation program.

We branded each of the four giving levels to a superhero character: The Guardian, The Paw-tner, The Sidekick and The Hero. Animal “mascots” were outfitted in their own, hand-illustrated superhero gear. Donors now feel a sense of community as part of a league of generous givers who receive special treats and rewards. And knowing you’re making a difference in the lives of pets in need? Well that’s just the kibble on top.

More to the story

The trail doesn't end there

Rangers believe in partnerships over projects. That’s why we’ve continued to extend the Happy Tails League campaign to posters, basket wraps, pint glasses and—soon—enamel pins!

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