01: The CLient

Kimberley Sherwood

  • Web Design
  • Web Development
  • Branding
  • Photography
  • Content Strategy & Copywriting

In an effort to truly make here better, Kimberley Sherwood partners with nonprofits in our community through consulting, coaching and facilitating, empowering their strategic initiatives and helping them thrive.  

The challenge

Kimberley’s old site felt sterile and informational—focusing more on what her company does rather than why it matters. She needed a site that spoke to nonprofits in their own language—where they’re at and in the context that is most meaningful to them.

The solution

Context isn’t just text. Kimberley needed a holistic brand that juxtaposed her creative, enthusiastic attitude with the structured methodology of her consulting process. Her website had to reposition her value through both language and design.

02: Our Approach

You're so vain, you probably think this site is about you

But it is! In the consulting industry, people don’t buy services or specialists. They buy solutions to their problems. And Kimberley is exceptional at getting to the root of nonprofits’ challenges to find actionable resources and recommendations to get them back on the path to thriving. So we designed her site with her audience at the forefront—using real-world examples from nonprofits to help organizations see themselves in Kimberley’s site. 

The turning point

Branding with personality

Kimberley is the great connector, fusing strategy with actionable insights to deliver so much more than reports. But her old brand, Third Sector Group, and website felt sterile and impersonal—two things that couldn’t be less Kimberley

In the midst of the website redesign, we had the chance to rebrand Kimberley Sherwood, letting the relaxed, friendly nature of her team shine through in bold typography and a vibrant color palette. 

03: The result

Where playful and professional collide

Kimberley’s site now talks very little about her, and yet speaks volumes about how she serves her nonprofit clients. Putting her audience first on the website just reinforces the philosophy and spirit at Kimberley Sherwood: that a thriving nonprofit is unstoppable.

Design Rangers is super dedicated to our community. We just went through a new website design and rebranding process with them. We’ve received outstanding compliments on the whole site and the copywriting in particular. In fact, one of the firms we did not select commented explicitly on the quality of the narrative. I think this speaks volumes about the caliber of their work. Plus, they are a blast to work with! 

- Kimberley Sherwood, Lead Consultant

Design Rangers is super dedicated to our community. We just went through a new website design and rebranding processes with them. We’ve received outstanding compliments on the whole site and the copywriting in particular. In fact, one of the firms we did not select commented explicitly on the quality of the narrative. I think this speaks volumes about the caliber of their work. Plus, they are a blast to work with!

– Kimberley Sherwood, Lead Consultant
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