Palmer Land Trust
- 1 million: impressions across Colorado Springs
- 662,614: donated media impressions
- 205,375: social media reach
Palmer Land Trust hoped to increase awareness of their organization and the role they play in land conservation within Colorado Springs’ outdoor enthusiasts. So we asked ourselves, “what would the land say?” This approach lent the land a true voice. It’s almost self-deprecating tone feels playful and surprising. And the campaign’s mark ties the whole concept together, acting as a signature to a love letter signed, “Forever yours, the land.”
More to the story
The trail doesn’t end there! Rangers believe in partnerships over projects. That’s why we continued to extend Palmer Land Trust’s campaign into additional messages and mediums – including stickers, plaques, sidewalk clings and more.
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