Forever Yours,
the Land

Palmer Land Trust
Category:

Campaign

Testimonial:

"I think the Design Rangers exceeded our expectations at literally every turn... There wasn't a point where I wasn't just blown away by the work they were doing with us." – Darcie Hannigan, Communications and Community & Outreach, Palmer Land Trust

AWARDS:
  • 2018 Silver ADDY Award: Integrated Advertising Campaign
  • 2018 Silver ADDY Award: Copywriting
Quick stats:
  • 1 million: impressions across Colorado Springs 
  • 662,614: donated media impressions
  • 205,375: social media reach

Palmer Land Trust hoped to increase awareness of their organization and the role they play in land conservation within Colorado Springs’ outdoor enthusiasts. So we asked ourselves, “what would the land say?” This approach lent the land a true voice. Its almost self-deprecating tone feels playful and surprising. And the campaign’s mark ties the whole concept together, acting as a signature to a love letter signed, “Forever yours, the land.”

More to the story

The trail doesn't end there

Rangers believe in partnerships over projects. That’s why we continued to extend Palmer Land Trust’s campaign into additional messages and mediums – including stickers, plaques, sidewalk clings and more.

My budget is limited

Attend Nonprofit Camp

We offer a special, single-day intensive camp for our nonprofit clients with tight budgets. Find out if you’re the right scout for camp!

Let's start a project

Meet with a Park Ranger

Every Ranger-led expedition starts with a 45 minute, complimentary Discovery Session where we get to know you and your goals.

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