Answering the age-old question
VISIT COLORADO SPRINGS
Category:
Integrated Campaign
Awards:
- 2017 Silver ADDY Award: Print Ad Campaign
Tourism is a crowded industry. Just in the state of Colorado, we saw 82.4 million visitors in 2017 – hitting a new record for the state. Visit Colorado Springs needed a way to stand out from the crowd and connect with visitors, emotionally.
We all remember those felt-like-weeks-but-really-it-was-just-days roadtrips our parents would take us on during the summer. And whether your 8 or 87, it’s always the same question: Are we there yet?
Visit Colorado Springs has the answer: Welcome to “there.”


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