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Spread love like wildfire
Wild Fire Tees
Category:
Campaign // Collaboration
Awards:
- 2012 Gold ADDY Award: Integrated Campaign
- 2012 ADDY Award: Best in Show
Donated:
$500,000+
In the Summer of 2012, a group of designers, marketers and printers in Colorado Springs came together to create Wild Fire Tees – because we love our home and we hated watching it burn.
During one of the most destructive wild fire seasons in state history, we joined together to put our design skills to work to support the wildfire relief efforts in a way that far exceeded any individual check any of us could have written.
The idea was simple: buy a well-designed shirt, give money to the relief efforts, show your support for our beloved communities and the enduring spirit of Colorado residents that lived through the fires. 100% of the proceeds went to the Colorado wildfire relief efforts across the state.
Our partners in crime (and collaboration): Fixer Brand Design Studio, CoPilot Creative and Magneti Marketing.
More to the story
The trail doesn't end there
We sold over 50,000 t-shirts and were able to donate $500,000 to charities like: Care and Share Food Bank, Colorado Red Cross, Colorado Wildfire Relief Fund 2012 and more. Turns out teamwork really does make the dream work!
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