About us

Our Philosophy

Purposeful design

We believe design has the power to change hearts and minds. It can start a movement, feed a community and spark dialogue. With that kind of power, we have a responsibility to do work that makes a difference for people who make a difference. Our Ranger Oath is simple:

Lead with purpose

Mission is a plaque hung on the wall. Purpose is a burning in your heart.

Give generously

We don’t believe in hoarding trade secrets. Because it's not that unique if someone else can replicate it.

Design with empathy

We design for humans. So it’s our job to do right by them, because we’re all in this together.

Chris Schell

Co-founder, Partner

Some would call him old. We call him wise. Chris has over 25 years of experience in marketing, creative direction and results-driven print and web design. He’s the world’s greatest question asker, so please don’t challenge him to 21 Questions – for all of our sakes. And not to brag, but Chris was the 2014 AAF Colorado Springs Creative of the Year and recipient of the 2018 Silver Medal Award. #humblebrag

Favorite Sky Mall purchase

My Hoka One One® shoes – basically platforms of comfort.

ranger superlative

Most likely to use tracing paper full of illegible scribbles as kindling for a campfire.

favorite pop-culture reference

“Do or do not. There is no try.”
– YODA

Jenny Schell

Co-founder, Partner

Jenny is an award-winning designer with 20+ years of marketing, print and branding experience. Her clean, timeless design style means her logos are often selected by clients – fortunately none of us are bitter about that. Best of all, she can see both sides of a campfire story, which makes her incredibly empathic, receptive to new ideas, and open-minded.

Despite a sheepish enthusiasm for the spotlight, Jenny’s authenticity has brought thousands of people to tears as Keynote Speaker for Care and Share’s Recipe for Hope, Pikes Peak Community College’s 2018 graduation ceremony, TESSA’s Encore Gala and on the Colorado Springs TEDx stage.

Worst thing to receive in the mail

Glitter.

ranger superlative

Most likely to have woodland creatures break out into song and dance when she walks by.

Favorite show to quote

The Office. “Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.” ~ Michael Scott

this-but-not-that

Who we are

(And aren’t.) Sometimes it’s not enough to define who you are – you’ve also got to define who you aren’t.

playful but not careless
clever but not pretentious
structured but not inflexible
adventurous but not dangerous
approachable but not sloppy
sincere but not sappy

We believe in doing work that makes a difference for people making a difference.

We work with:

Passionate humans who care
Storytellers, even if they don't know it
Nonprofits and for-profits
Optimists and do-gooders
Organizations who walk their talk

We don't work with:

Jerks
Clients looking for Kinkos
People who believe marketing is a one-trick pony
Profit-chasers and bottom-liners
Keyword stuffers or the CMS you already hate

Rangers in the wild

it's a major award

Awards and kudos

We believe in raising the bar for design in Colorado Springs. So we’re proud to win these awards alongside brilliant creative agencies that we’re lucky enough to call our friends.

2020 judge's choice award

For Visit Colorado Springs’ “The Adventure is You” video script

2020 mosaic award for diversity & inclusion

For El Paso County Public Health’s “Let’s Talk GRIT” campaign

2020 Gold Addy Award

Self Promotion for Design Rangers, Camp Pins

Camp is in session

Meet with a Ranger

Feeling inspired to lace up your boots and start a project? Every expedition starts with a 45-minute, complimentary consultation where we get to know you and your goals. Just fill out our project form to get started!